BYFARStudio
Campaign 001 · 2026

DJ&A Pickle-Licious

Editorial Advertising Concept — Cucumber Crisps

An environmental editorial ad for DJ&A's Pickle-Licious Cucumber Crisps — packaging placed in its ingredient world, shot like a food-magazine cover.

Pinterest · PublishedLinkedIn · PublishedBehance · Coming Soon
Category
Editorial Advertising
Status
Published
Tools
Editorial Advertising · AI Commercial · Art Direction · Typography
DJ&A Pickle-Licious

ByFar concept — not affiliated with DJ&A or Pickle-Licious. Packaging shown as-is, not redesigned.

01Challenge

Challenge

Healthy-snack packaging usually loses on-shelf and on-feed to loud, high-contrast product tiles. The category rewards volume; this campaign had to reward attention.

02Strategy

Strategy

Frame the pouch inside the world that produced it — cucumber, dill, garlic, peppercorn, warm wood, deep shadow. Let the ingredients do the selling; let the pack read as a co-star, not a hero shot.

03Creative Direction

  • 01
    Dark, moody still-life palette borrowed from cookbook photography
  • 02
    Warm rim-light on the pouch, hard shadow on the ingredients
  • 03
    Custom vintage-crop condensed display type — never a stock food font
  • 04
    One line of copy — 'The crunch you can''t fake.' — nothing more

04Production

  1. 01Reference wall: modern cookbook editorial + heritage pickle labels
  2. 02AI-assisted commercial still, art-directed and finished by hand
  3. 03Two aspect ratios produced from a single scene: Pinterest 2:3 pin and Amazon 3:2 web banner
  4. 04Color-graded together so the pin and banner read as one campaign

05Tools

  • Editorial Advertising
  • AI Commercial
  • Art Direction
  • Typography

06Final Artwork

Web banner — 3:2 — Amazon / hero placement
Web banner — 3:2 — Amazon / hero placement
Pinterest pin — 2:3 — editorial vertical
Pinterest pin — 2:3 — editorial vertical

07Published Platforms

Pinterest · PublishedLinkedIn · PublishedBehance · Coming Soon

08Lessons Learned

  • Treating packaging as a co-star, not the subject, outperformed pack-forward variants.
  • One deliberate line of copy earned more saves than a benefits list ever would.
  • Publishing the same scene in two aspect ratios doubled reach without doubling production.

09Future Improvements

  • Cut a 6-second motion loop — pouch turn + falling crisps — for TikTok and Pinterest Idea Pins.
  • Produce two flavour extensions in the same lighting rig to prove the system.
  • Add a stop-motion behind-the-scenes reel for LinkedIn craft credibility.
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