BYFARStudio
Campaign 002 · 2026

YETI Roadie 8

Outdoor Editorial Advertising Concept

A cinematic outdoor concept for YETI's Roadie 8 — cooler as small object, landscape as big feeling. Built for the vertical scroll.

Pinterest · PublishedLinkedIn · Coming SoonBehance · Coming Soon
Category
Outdoor Editorial
Status
Published
Tools
Editorial Advertising · AI Commercial · Landscape Composition · Typography
YETI Roadie 8

ByFar concept — not affiliated with YETI. Product shown as-is, not redesigned.

01Challenge

Challenge

Small-format outdoor gear often photographs like an accessory. It had to photograph like a decision.

02Strategy

Strategy

Anchor the cooler in a full-frame alpine scene — golden-hour lake, campfire, mug of coffee — then let three-line condensed type do the pitch. Small cooler, seriously cold, built for the long way.

03Creative Direction

  • 01
    Cinematic golden-hour palette — warm rock, cool water, red as the only saturated note
  • 02
    Type stacked left, product staged right — a magazine spread compressed into 2:3
  • 03
    One-line kicker in YETI red beneath the wordmark — no logo lockup, no badge clutter
  • 04
    Copy carried in weight and rhythm, not adjectives

04Production

  1. 01AI-assisted environmental composite, art-directed and hand-finished
  2. 02Delivered as a Pinterest 2:3 vertical, with LinkedIn 4:5 and 16:9 web cutdowns queued
  3. 03Grading matched to the DJ&A campaign process — one studio look, two very different subjects

05Tools

  • Editorial Advertising
  • AI Commercial
  • Landscape Composition
  • Typography

06Final Artwork

Pinterest pin — 2:3 — outdoor editorial vertical
Pinterest pin — 2:3 — outdoor editorial vertical

07Published Platforms

Pinterest · PublishedLinkedIn · Coming SoonBehance · Coming Soon

08Lessons Learned

  • The landscape is the ad. The product is the punctuation.
  • Three stacked words in a heavy condensed face outperform a full tagline paragraph.

09Future Improvements

  • Publish LinkedIn 4:5 and a 16:9 web hero from the same scene.
  • Extend into a three-part seasonal series (spring lake, autumn ridge, winter trailhead).
  • Add a 5-second motion loop — steam off the mug, flicker of firelight — for social.
Next Campaign
DJ&A Pickle-Licious
View Campaign 001